Review requests that send themselves
A Review Request is the message asking a customer to leave a review. Rumore sends it automatically when an appointment ends, over WhatsApp, SMS or email, written in the customer's own language. Walk-in businesses use a printed QR poster instead. Every customer is asked, not only the ones you expect to be pleased.
Nothing else in reputation management matters as much as asking, and nothing else is dropped as often. The intention is always there. The moment is not: the appointment ends, the next one starts, and the hour when the visit was still fresh in the customer's mind has gone. A business that stops asking does not hold steady at its current rating, because most platforms weight recent reviews more heavily. It slides.
Timing is the whole mechanism. A request that arrives while someone is still in the car park gets a review about the haircut they just had. The same request four days later gets nothing, or gets a vague one. So the trigger is the end of the appointment itself, taken from whatever booking system you already use, rather than a weekly export somebody has to remember to run.
Every customer is asked. Not the ones who smiled, not the ones who tipped, not the ones a score predicted would be positive. Filtering who gets the ask is called review gating, Google prohibits it in its own policy, and enforcement can mean losing the reviews you already collected. It is also, quietly, the thing that makes a five-star average stop meaning anything.
How it works
Connect where your bookings live
Calendly or Square for appointments, or Google Calendar as a lighter secondary source. This is what tells Rumore an appointment has ended. That signal is the only thing the whole feature runs on.
The appointment ends, the request goes out
WhatsApp if you have connected it and the Contact has a mobile number. SMS through your own Twilio account if you have not. Email otherwise. It goes out in the language the customer's details suggest, and links straight to the review page rather than to a form of ours.
Bookings with no contact details wait for you
A calendar entry that is just a name and a time has nothing to send to. Rather than guessing an address, Rumore surfaces it and asks you to attach a contact. Guessing here means messaging a stranger.
Walk-ins scan a poster instead
A Walk-in QR poster is generated for the location, printed, and stuck by the till. Scanning it lands the customer on the review page directly. You can label each code, so the one at the counter and the one on the receipt are countable separately.
Sources and delivery
- Calendly
- Square Appointments
- Google Calendar (secondary)
- Sent over WhatsApp, SMS (your own Twilio account) or email
- Walk-in QR poster
Common questions
Does Rumore only ask customers it expects to be happy?
No. Every customer with usable contact details is asked, in the same way, with the same link. Selecting who gets asked is review gating: Google prohibits it, and a business caught doing it can lose reviews it already has. It is also self-defeating, because a rating built from a filtered sample is not describing your business.
When exactly is the request sent?
After the appointment ends, taken from the booking system you connected rather than from a schedule you maintain. The point is to reach someone while the visit is still recent enough that they have something specific to say. Specific is also what makes a review worth reading.
What do businesses with no appointments do?
They use the Walk-in QR poster. It is a printed code tied to your location that takes a scan straight to your review page. It is the closest thing a shop or a café has to an appointment ending. Nothing about the rest of the product depends on having a booking system.