Terms of Use · Rumore

These Terms of Use (the "Terms") are a contract between you and Inevitable AI, the company behind Rumore ("Rumore", "we", "us"). They govern your access to and use of the Rumore platform, apps and website. Please read them. By creating an account or using Rumore, you agree to them. If you do not agree, do not use Rumore.

1. Who we are

Rumore is operated by Inevitable AI. When these Terms say "Rumore", they mean Inevitable AI and its platform. You can reach us at legal@rumore.ai.

2. What Rumore is

Rumore is the all-in-one reputation platform for owner-run local businesses. It gathers your reviews from Google, Trustpilot, Booking.com and your industry's top sites into one place, asks your customers for a review after a visit, brings WhatsApp, Instagram, Messenger, email and SMS into one inbox, keeps your business listings accurate, and uses AI to draft replies and posts that you approve. We describe the current features on our website; the exact set may change as the product grows.

3. Early access

Rumore is in early access. Some features may be incomplete, offered to a limited group, or changed or withdrawn while we build. We will tell you about material changes to a feature you rely on. Nothing here promises a feature will exist forever.

4. Your account

You need an account to use Rumore, and you are responsible for what happens under it. Keep your login details private, use a strong password, and tell us promptly at legal@rumore.ai if you think someone else has access. You must be at least 18, authorized to act for the business you register, and give us accurate information about it. If other people use your account, you are responsible for what they do and for removing anyone who should no longer have access.

5. Subscription, fees and payment

Rumore is a paid subscription, priced per active Location (currently a flat monthly fee per Location, with every feature included). Adding a Location increases your bill; removing one lowers it from the next billing period.

Billing. Payments are processed by Polar, our merchant of record, which collects and remits any applicable sales tax or VAT. Prices are shown before you pay. A valid payment method is required for every Business at signup.
Coupons. A coupon (including a full discount for a comped or design partner account) can reduce or zero your charge, but it never removes the requirement to keep a valid payment method on file.
Auto-renewal. Your subscription renews automatically each billing period until you cancel. You can cancel at any time from your account, and the cancellation takes effect at the end of the current period. We do not lock you into a long contract.
Failed and late payments. If a payment fails, we may retry it and, after notice, pause your access until it clears. Taxes are your responsibility except where the law makes us collect them.
Price changes. We may change prices with at least 30 days' notice, taking effect at your next billing period. If you do not agree, you can cancel before it applies.

Except where the law gives you a refund right, payments already made are non-refundable.

6. Connected services

Rumore works by connecting to services you already use, such as Google Business Profile, Facebook, Instagram, WhatsApp, your review sites, and your booking or CRM tools. You connect each one yourself, through that service's own consent screen, and you can disconnect any of them from inside Rumore at any time. Your use of a connected service stays governed by its own terms, and you must hold the rights needed to connect it (for example, you must actually manage the Facebook Page or Google profile you connect). We are not responsible for changes those platforms make to their APIs, policies or availability, though we will do our best to adapt.

7. AI features

Rumore includes an AI Employee that drafts review replies, message responses and social posts from the content your business already handles. It runs on tiered autonomy: it handles routine, low-risk work on its own (for example, sending review requests on their triggers and thank-you replies to positive reviews), and it drafts the sensitive work for your approval. You control how much it does, per capability. Any action that commits your business (a booking, a reschedule, a firm price, a promise) is always drafted for your one-tap confirmation and is never sent on its own.

AI output can be wrong or incomplete, so review it before it goes out. Whatever you approve and publish is your content and your responsibility, wherever it appears. We do not use the content of your reviews, messages or Contacts to train generalized AI models.

8. Reviews and messaging rules

These rules protect your reputation and keep you compliant. You agree that:

No review gating. Rumore routes every customer to a real, public review. You will not use Rumore to filter customers by sentiment so that only happy ones are asked to review, and you will not solicit, publish or incentivize fake reviews or review your own business. Gating and fake reviews break the review platforms' policies and consumer law in many places, and Rumore does not support them.
Consent to message. You are responsible for having a lawful basis to contact your customers through Rumore. You will collect the consent that applies to your channels and region (including for SMS, WhatsApp and email marketing under laws such as the TCPA, GDPR and local equivalents), honor opt-outs, and respect quiet hours.
Platform compliance. You will follow the terms of every review site and messaging channel you connect.

9. Acceptable use

You will not use Rumore to:

break the law, or infringe anyone's intellectual property, privacy or other rights;
send spam, or message people who have not agreed to hear from you;
upload or transmit unlawful, hateful, deceptive or harmful content;
probe, reverse engineer, scrape, overload or interfere with the platform, or try to access data that is not yours;
resell or provide Rumore to a third party except as we agree in writing;
use Rumore to build or benchmark a competing product.

We may suspend or close accounts that do these things.

10. Your data and your customers' data

You own your business data and your customers' data. We process it to provide the service, as described in our Privacy Policy. Where you use Rumore to handle personal data about your customers (your Contacts), you are the controller and we are your processor, acting on your instructions, and you are responsible for having the right to share that data with us. We store data securely, support export and erasure, and host production data in the European Union. The Privacy Policy is part of these Terms.

Subprocessors

A few vendors help us run Rumore, and some of them touch the data you and your customers put into it. Each one is bound by a data processing agreement and may not use that data for its own purposes. The ones that measure how Rumore is used are:

Microsoft Clarity (session replay). It records how a page is used: where people click, how far they scroll, where they get stuck. On every signed-in screen, and everywhere else apart from a short list of public marketing pages, it runs with all text masked. That is enforced in our code, not in a setting someone could switch off, so a recording shows the shape of a page and not the words on it. Your Contacts' names, phone numbers and messages stay out of it.
Google Analytics (traffic measurement). Visit and page counts, so we can see which parts of Rumore people actually reach.
PostHog (product analytics, hosted in the EU). Feature-usage events. PostHog sets no cookies and keeps nothing in your browser between visits.
Meta (advertising measurement). The Meta pixel, on our public marketing pages and the signup form only, so we can tell which of our Facebook and Instagram ads brought someone here. It runs only for a visitor who turns advertising on, never on a signed-in screen, and never on a page whose address carries a sign-in or reset link. Those limits are enforced by a route allowlist in our code, not by a setting, so a page nobody put on that list gets no pixel at all. Meta’s automatic collection is switched off in the same place, so it sends the events we name and nothing it finds by itself: a page view, which article, comparison, feature, industry or glossary page was read, a scorecard run and its result, a message sent in the chat bubble, a waitlist signup, creating an account, and, once trials open, clicking through to start one. The business name a visitor searches for is not among them, and once a card resolves the address carries a reference code rather than the name. Three conversions, joining the waitlist, creating an account and the trial actually starting (a different moment from the button click above), are also reported to Meta from our servers rather than from a page, carrying the email address hashed and never in the clear, plus the IP address and browser the request came from and the page it came from with the query string stripped. The two that also fire in the browser, the waitlist signup and creating an account, carry the same reference number as the page’s event when there is one, so the pair counts once rather than twice; the trial starting happens on a page the pixel never runs on, so it is sent only from us. All three are withheld entirely from a visitor who did not turn advertising on. Meta is also the one vendor on this list that is an advertising network rather than a supplier working only for us, so it is the one that may use what it receives to build an audience; the Privacy Policy says so in those words. No report ever contains a Business’s own data or anything about its Contacts.

Where the law asks for permission first, none of these store anything on the visitor’s device or identify them until they give it. Clarity and PostHog do not load at all, and Google’s tag loads in a mode that sets no cookie and sends no identifier. Everywhere else the three measurement tools run until the visitor turns them off, and the controls are in the same place either way. Advertising is the exception in every country: the Meta pixel stays off until a visitor switches it on, even where the law would let us default it on, and a browser sending a Global Privacy Control signal keeps it off. You can change your own choice whenever you like, from Cookie settings at the bottom of any public page or from your account once you are signed in. If we take on a new subprocessor that handles your data, we will tell you before it starts and you can object; if we cannot resolve the objection, you can cancel your subscription over it. The full list, which also covers our hosting, email delivery, billing and AI providers, is in the Privacy Policy.

11. Intellectual property

We own Rumore, including its software, design, brand and the material we provide. While these Terms apply, we grant you a limited, non-exclusive, non-transferable right to use the service for your business. You keep all rights to the content you and your customers put into Rumore, and you grant us the limited license we need to host, process and display it in order to run the service for you. If you send us ideas or feedback, we may use them to improve Rumore without owing you anything.

12. Confidentiality

Each side may learn non-public information from the other. Both sides agree to protect that information with reasonable care and to use it only to work together under these Terms, except where disclosure is required by law.

13. Warranties and disclaimers

We work hard to keep Rumore reliable, but to the extent the law allows, Rumore is provided "as is" and "as available", without warranties of any kind. In particular, we do not warrant that the service will be uninterrupted or error-free, and we do not guarantee any specific result, including more reviews, a higher rating, more customers, or a better ranking on Google or any other platform. Nothing in these Terms excludes a warranty or right that the law says cannot be excluded.

14. Limitation of liability

To the extent the law allows, Rumore is not liable for indirect, incidental, special or consequential damages, or for lost profits, revenue, data or goodwill. Our total liability for any claim connected to the service is limited to the fees you paid us in the 12 months before the claim arose. Nothing here limits liability that cannot lawfully be limited (such as for death or personal injury caused by negligence, or for fraud).

15. Indemnification

You agree to defend and indemnify Rumore against claims, losses and reasonable costs that come from your use of the service in breach of these Terms, your content, or your handling of your customers' data. We will tell you about any such claim promptly, let you control the defense of claims that are only about your responsibility, and cooperate reasonably. You will not settle a claim in a way that admits fault on our behalf without our consent.

16. Term and termination

These Terms apply for as long as you have an account. You can stop using Rumore and close your account at any time. We may suspend or end your account if you breach these Terms or create legal or security risk, and we will give notice and, where practical, a chance to fix the problem first, unless the situation makes that impossible. After your account closes, we delete your data as described in the Privacy Policy. The sections that by their nature should survive (fees owed, intellectual property, confidentiality, disclaimers, liability limits, indemnity and dispute resolution) survive termination.

17. Governing law and disputes

These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-laws rules. You and Rumore agree to bring any dispute in the state and federal courts located in the State of Delaware, unless mandatory consumer law in your country gives you the right to your local courts. Before starting a formal dispute, please contact us at legal@rumore.ai so we can try to resolve it directly.

18. Changes to these Terms

We may update these Terms as Rumore grows or the law changes. If a change is material, we will update the date at the top and tell account holders by email or in the app before it takes effect. If you keep using Rumore after a change takes effect, you accept the updated Terms.

19. General

Independent parties. You and Rumore are independent; these Terms do not create a partnership, agency or employment relationship.
Assignment. You may not transfer these Terms without our consent. We may assign them to an affiliate or in connection with a merger or sale of the business.
Force majeure. Neither side is liable for a delay or failure caused by events beyond its reasonable control.
Severability and waiver. If part of these Terms is unenforceable, the rest still applies. Not enforcing a right once is not a waiver of it.
Entire agreement. These Terms and the Privacy Policy are the whole agreement between you and Rumore about the service, and they replace any earlier understanding about it.

20. Contact

Questions about these Terms go to legal@rumore.ai.

Inevitable AI